The Big March 2012
The priorities were to campaign for the Government to consider an Anti-Bullying Review, to fundraise unrestricted funds for Beatbullying and to make digital campaigning history by constructing the biggest "connected takeover".
It was held in a virtual park in a place where users could register in support of the campaign and its objectives and access many interactive materials.
Over 900,000 people supported the last campaign, including 1819 schools and colleges, 156 charities, 159 youth groups, 190 companies, 11,868 teachers and 18,017 parents.
Two years later, it returned, and this time it was bigger than something rather big. Like a clown's shoe, or a cat's ego.
This year's campaign, rather cleverly named The Big March 2012, was a world's first. Held on the first of March, it was the world's first virtual global march for children's rights to be safe.
Over one million people walked a path of the web, visiting one of the seventy-six websites every thirty seconds between the hours of 8am and 8pm, creating a trail of avatars that flows between each site.
Although the march itself has finished, you can still put your name onto the petition.
If you want to read more about it, head to the offical press release.